Consider your audience

My last post was about the importance of focusing on the reader when crafting your biography. To reinforce the message of considering your audience, I was going to fill this post with a bunch of bullet points about what lawyers should do when meeting new people or how lawyers can make more effective presentations.

I recently read an article about Google CEO Sundar Pichal’s recommendations for creating more impact when making presentations which drives the point home much more clearly. He suggests using fewer words, eliminating bullet points, and using more graphics.

When engaged in conversation, less of this:

And more of this:

When presenting, less of this:

And more of this:

Hopefully, this post was less like this for you:

And more like this for you:

Here is a link to the complete article.

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