June 30, 2017

Two secrets of rainmakers you can use today

The rainmakers I know all share two qualities when meeting with current and prospective clients. They are relatable. They act and speak like regular human beings, not like lawyers. They are naturals at putting themselves in their clients’ shoes, which allows them to understand what the clients are thinking and how they are feeling. They give their clients and perspective clients the freedom to tell their […]
May 30, 2017

Consider your audience

My last post was about the importance of focusing on the reader when crafting your biography. To reinforce the message of considering your audience, I was going to fill this post with a bunch of bullet points about what lawyers should do when meeting new people or how lawyers can make more effective presentations. I recently read an article about Google CEO Sundar Pichal’s recommendations for […]
April 27, 2017

Three things every client wants to know from your bio

I recently came across an article that illustrates the disparity between what lawyers provide in their biographies compared to what clients want to know.  Wow.  Take a look.
April 1, 2017

Confessions of a first year associate: Three things I wish I knew before starting

How does one make the shift from law student to big firm associate? What are the some of the most important things I need to know to perform at a high level? What is the secret for distinguishing myself from the rest of the incoming class? This post, written by a first year associate at a top AmLaw 100 firm, helps answer these questions.   The […]
January 16, 2017

Seven questions every associate should ask — part two

  As discussed in part one of this post, the biggest reason associates fail is not because of poor work ethic, lack of technical skills, or personality differences. Instead, it is that associates do not understand what is expected. Understanding expectations is a big part of meeting them.   This post continues with advice from big firm partners relating to working on projects, researching, and presenting […]
December 30, 2016

Seven questions every associate should ask – part one

The biggest reason associates fail at law firms is generally not due to poor work ethic, lack of technical legal understanding, weak writing skills, or personality mismatch. Instead, it is that associates do not know what is expected of them both in terms of the substance of particular projects as well as the overall stylistic preferences of partners.   To ensure you do not fall in that […]
November 30, 2016

A key to becoming a superstar associate

Superstar associates say that, despite popular belief, being successful is not dependent on working hard, establishing that one can handle as much responsibility as is thrown at them, having high levels of enthusiasm, or cultivating mentors. While certainly helpful, top performing associates do not credit any of these items as necessary for their success.   So, to what do superstar associates who consistently achieve high levels […]
October 28, 2016

Four keys to crushing any networking event

Many lawyers think networking events are a waste of time because they rarely meet new clients there. One possible reason why these lawyers have trouble is that they approach these events with the misguided goals of trying to sell themselves and obtain client leads. They emphasize what they do and how valuable they are. They may ask about others but they are primarily self-oriented and most […]
September 27, 2016

Being relatable

Being relatable is one of the keys to being a successful lawyer. When mastered, being relatable can help you to: Deliver an engaging presentation to any audience. Understand and deliver work product that exceeds client and partner expectations. Attract new clients. The steps to being relatable are similar whether you are speaking, providing legal services, or talking with prospects. Just substitute audience for client/partner and presentation […]
August 25, 2016

It’s the customer, stupid

Law students want dream jobs. Law associates want to be stars and make partner.   What is one “secret” to securing the dream job and excelling once there? A key to both is to focus on the “customer.” Easy enough, right? In the law students’ case, the customer is the future employer. In the associates’ case, the customer is the partner or the client.   There […]
July 29, 2016

Listening — a key factor that makes an effective lawyer

LegalJob is often asked similar variations of the same question. What do great lawyers do that mediocre ones do not? How can I persuade potential employers that I should be hired? How do I distinguish myself from the competition both in term of applying for the job and once there? The answer to all these questions is to “LISTEN MORE.” Listening is so crucial, there is […]
June 29, 2016

More of what clients want — part two

More nuggets from the Clientelligence book and the four activities that deliver the most value according to the author who interviewed thousands of C-level executives. The first post examined the first two activities – Commitment to help and Client Focus. This post reviews the other two — Understanding the Client’s Business and Providing Value for the Dollar   Understanding the Client’s Business